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April 17 2015

15:23

October 09 2013

09:51
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Ballate per il NordEst - Teaser #2

October 07 2013

13:03
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Ballate per il Nord Est - Teaser #1

July 21 2013

13:03
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euRiddm

July 02 2013

06:24

US military blocks entire Guardian website on Department of Defense (DoD) networks

Guardian :: The US military has blocked access to the Guardian’s website for troops in the Middle East and south Asia, after disclosures about widespread US surveillance.

Read Spencer Ackerman, www.guardian.co.uk

05:43

Rethinking native advertising. "Embedded" instead?

Digiday :: It is human nature to categorize things. It helps us understand the world. It helps us differentiate one thing from the next. Yet sometimes we as marketers go too far. Mastercard's Adam Broitman writes it's time to think of "embedded advertising."

Read Adam Broitman, www.digiday.com

05:31

Data journalism: "No story could have spoken more loudly."

Monday Note :: The last Data Journalism Awards announced last week at the Global Editors Network News Summit in Paris established one important fact: The genre is getting better, wider in scope and gaining many creative players.

Read Frédéric Filloux, www.mondaynote.com

01:18

TubeMogul Enjoys International Growth as Automated Advertising Expands

TubeMogul, the video advertising technology platform that provides solutions to agencies and brands who buy media through electronic exchanges, is seeing nearly half its growth overseas with accelerated activity in Asia, says Brett Wilson, CEO of the Emeryville, California-based company, in this interview with Beet.TV

We sat down with him recently to talk about growth at the company which now employs 200, its recent financing, the competitive landscape and trends in the video ad marketplace.

More on TubeMogul in this story in AdExchanger by David Kaplan.

Chicago, July 10 with TubeMogul at VivaKi

Beet.TV is producing a leadership summit about programmatic video advertising at the global headquarters of VivaKi.  The event is sponsored by TubeMogul.  We are not streaming the event live, but will produce several video session highlights and interviews.   Moderating the sessions will be Ashley Swartz, CEO of the New York digital media consultancy Furious Minds.  These are our panelists:

  • Kurt Unkel, President of Products & Solutions, VivaKi
  • Jeremy Straight, VP, Business Development, SpotXchange
  • Chris Paul, General Manager, Audience on Demand,  VivaKi
  • Brett Wilson, CEO, TubeMogul
  • Gian Fulgoni, Chairman  Founder, comScore
  •  Khurrum Malik, CMO, eXelate

 

 

00:41
How to write a Ted Talk


How to write a Ted Talk

Tags: innovation
00:04

Simulmedia Opens Access to TV Marketing Campaign Reports

CANNES — Targeted TV advertising company Simulmedia is giving brands, agencies and anyone who wants it a peek into how various TV campaigns perform in its new Open Access project, says Dave Morgan, CEO of Simulmedia, in this  interview with Beet.TV.
The Open Access project is free on Simulmedia’s site and includes details on reach, frequency, and cost performance from more than 100 national advertisers across recent TV campaigns, he says.
The overarching mission with the opening of the database is to bring more efficiency and less waste to TV marketing through a better understanding of what’s working. Throughout the year, Simulmedia expects to open even more of its site for use of its TV media planning tools, as well as reporting and measurement.
Also in the year ahead, Morgan says Simulmedia is aiming to scale its real-time service for the advertisers who need instant awareness and optimization for their TV campaigns. For more insight into Simulmedia’s new tools and growth plans for 2013, please check out this video interview.

July 01 2013

22:20

Net2 Organizer Tip: Screencasting your Events


One of the best and easiest ways to record your event to set up screencasting software on the computer you use to drive your projector. You can automatically capture the slides synced with the presenter’s voice! This makes for great event summaries.

read more

22:02
Who’s Winning at Volume in Publishing Josh Sternberg,...


Who’s Winning at Volume in Publishing
Josh Sternberg, digiday.com

The way publishers get ahead in digital is by creating a high volume of content at as low a cost as possible.

Digiday looked at several publications — from stalwarts like the New York Times and Forbes to upstarts like Buzzfeed and The Awl — to see how much content they pump out on a daily basis compared to the size of their full-time editorial staffs. Here are the numbers: New York Times: 1,100 newsroom: 350 pieces of content per day (per September 2010): 17.4 million pageviews per day. Huffington Post: 532 full-time editorial staff: 1,200 pieces of editorial content per day. 28 full-time blog editors: 400 blog posts per day: 43.4 million pageviews per day. Buzzfeed: 100 full-time editorial staff: 373 pieces of editorial content per day: 6.4 million pageviews per day. Slate: 40 full-time editorial staff: 60 pieces of editorial content per day: 2.4 million pageviews per day. The Awl family of properties: about eight full-time staff: (including The Awl: 2; The Hairpin: 1.5; The Billfold: 2; Splitsider: 2.2): about 60 pieces of editorial content per day (The Awl: 20; The Hairpin: 12; The Billfold: 11; Splitsider: 16): 64,000 pageviews per day for TheAwl. Business Insider: 70 full-time editorial staff: 300 pieces of editorial content per day: 2.5 million pageviews per day.

22:02
Who’s Winning at Volume in Publishing Josh Sternberg,...


Who’s Winning at Volume in Publishing
Josh Sternberg, digiday.com

The way publishers get ahead in digital is by creating a high volume of content at as low a cost as possible.

Digiday looked at several publications — from stalwarts like the New York Times and Forbes to upstarts like Buzzfeed and The Awl — to see how much content they pump out on a daily basis compared to the size of their full-time editorial staffs. Here are the numbers: New York Times: 1,100 newsroom: 350 pieces of content per day (per September 2010): 17.4 million pageviews per day. Huffington Post: 532 full-time editorial staff: 1,200 pieces of editorial content per day. 28 full-time blog editors: 400 blog posts per day: 43.4 million pageviews per day. Buzzfeed: 100 full-time editorial staff: 373 pieces of editorial content per day: 6.4 million pageviews per day. Slate: 40 full-time editorial staff: 60 pieces of editorial content per day: 2.4 million pageviews per day. The Awl family of properties: about eight full-time staff: (including The Awl: 2; The Hairpin: 1.5; The Billfold: 2; Splitsider: 2.2): about 60 pieces of editorial content per day (The Awl: 20; The Hairpin: 12; The Billfold: 11; Splitsider: 16): 64,000 pageviews per day for TheAwl. Business Insider: 70 full-time editorial staff: 300 pieces of editorial content per day: 2.5 million pageviews per day.

21:51

CNBC Launches “TV Everywhere” with Major U.S. Carriers

ENGLEWOOD CLIFF, NJ – CNBC has launched  its live, linear programming for the desktop.   It can be watched by subscribers to several of the largest cable and satellite operators in the United States including Cablevision, Comcast, DISH and Verizon.  This “first phase” of the service launched last month.

Viewing via the desktop, notably in the workplace, will greatly expand the footprint of the business television network. It will provide a new source of advertising as entirely different ad inventory can be served into the live stream, explains Kevin Krim, SVP and GM of CNBC Digital, in this interview with Beet.TV

Krim, the former global digital head of Bloomberg, also speaks about the emerging of opportunity for news producers and advertisers in the emerging, real-time, socially charged media landscape.

21:41

Adobe Acquires Marketing Company Neolane; Expands Digital Marketing Services

CANNES — As it expands its marketing services footprint, Adobe has been focusing on its Adobe Marketing Cloud platform for digital marketers, says Ben Rabner, Web and Content Strategist at Adobe during an interview with Beet.TV. Offering real-time feedback, the Adobe Marketing Cloud is designed to help marketers measure, monetize and understand their ROI for digital campaigns that encompass advertising, targeting, social and Web experiences, he explains.

“If you have a piece of creative, what is the return on that? You can test it and segment it for different audiences to get a certain lift,” he explains. He adds that Adobe works with several major brands that use the service to identify the best channels in which to invest their ad spend. “Our algorithms identify what the lifts will be, what targets they need to go higher, how far into the video someone is getting.”

For more insight into how brands are using Adobe Marketing Cloud, check out this video interview.

Adobe recently announced plans to acquire conversational marketing company Neolane in a deal valued at $600 million, according to TechCrunch. The acquisition should help boost the Marketing Cloud service.

 

21:37

Twitter is putting Microsoft’s Bing translation tech to the test

GigaOM :: Twitter is putting Microsoft’s Bing translation tech to the test in recent experiments. More Bing-powered applications could be on the horizon following Microsoft’s platform announcements last week.

Read Jordan Novet, gigaom.com

21:37

Net2 Organizer Tip: Brainstorming with Whiteboards and Sticky Notes

NetSquared Victoria idea board

The trickiest part of being a NetSquared Local organizer can sometimes be coming up with event topics. One solution to the idea conundrum is to survey your members and ask them what they want to learn, but often what you get back is deafening silence.

read more

21:23
20:58

Getty’s Digital Video Library Growing By Up To 20,000 Each Month

CANNES — Getty Images’ evolution from static to moving images is happening at pace in the digital age.

“We have around 1.5 million video clips currently on our site,” company Christian Toksvig told Beet.TV in this video interview. “We are adding something like 10 to 20,000 a month at the moment from our own and our partners’ productions.

Getty Images formed in 1995 and is best known for syndicated still photographs. But, like rival stock photo agencies, Getty has lately branched out to offer multi-media.

“There’s a lot more demand for video, especially on the web,” Toksvig said. “That demand is driving our supply.”

Toksvig was speaking to Beet.TV during last month’s Cannes Lions advertiser conflab, where Getty sponsored the Young Lions award, in which budding creatives race against the clock to produce a hot campaign.

For more on Getty’s ambitions, also see Forbes’ interview, in which Toksvig says: “We’re the Amazon of content.”

20:47
The new science of memes "Scientists are beginning to understand...






The new science of memes

"Scientists are beginning to understand how the curiously addictive visual tropes known as ‘memes’ are born, why they die, and whether or not it’s possible to predict which will ‘go viral’ and be harvested by the night-soil merchants up at meme warehouses like Cheezburger.

For example:

  • Memes that hit an above-average peak of popularity at some point in their life are less likely, overall, to ultimately break the “success” threshold. Memes that are shared more consistently over time, rather than a great deal all at once, are more likely to ultimately go viral
  • Treating memes like genes tells us which are likely to spread
  • Memes could have seasonal patterns, or even follow the anxieties and fads of the day, as suggested by trends in the news
  • Memes have a half-life. They become popular, and then, taken as a whole, they are consumed and then tossed on the scrap-heap of history.

Tags: Social media
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