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20:52

It’s coming…

…and it is unbelievable. Just got a FB posting from a comrade at an O&O in SF that he is no longer shooting with a pro camera, but a Panasonic HMX370. Jeez. Under $10k and 1/3 inch chips. I kinda expected this revolution to move in insidiously…in the night, beginning with smaller markets. Well, yeah, it has…but seriously. San Francisco? Babycams?

I was just kinda joshing when I posted back in February about what the future might hold for broadcast camerafolk:

While there will always be room for big bucks, high end, expensive cameras, I am convinced that the news broadcast standard is the 1/3 inch three chip pro-sumer camera…with of course, the requisite bells and whistles. XLR, manual controls, shoulder mount, good glass.

Shudder…kinda glad I’m not in the mix. Forward movement is always accompanied by some degree of jerkiness and readjustment. The leap from 16mm film to 3/4 (ick) tape was nasty. We went from shooting crisp clear film to ugly smeared blotches of color. Cheap little plastic cameras with cheap little plastic lenses.

Hmmmm…that sounds familiar.

Then from there we moved up to decent cameras (TK76) to better cameras and a better format (Betacam). The switch to digital and DVCPro cams was sweet music…better quality, more solid, everything the old cams had plus more!

And now back to the past again…cheap little camera, cheap little lens.

All I can predict now is…the quality WILL get better…the cameras will become more professional.

Until that next best idea for advanced technology leaps out in front of us…


Don't be the product, buy the product!

Schweinderl