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Donald Mahoney: Internet journalism after content farms or "What time does the Super Bowl start?"

Some Blind Alleys :: On February 6, 2011, the Huffington Post published what has become one of the most infamous and emblematic stories of the internet journalism age. The story concerned the starting time of Super Bowl XLV. Its headline was: “What Time Does The Super Bowl Start?” and it still owns the top Google ranking for the query.

Consider this overly obvious, if oddly formal intro sentence: “Super Bowl 2011 takes place on Sunday, Feb. 6, 2011, at 6:30 p.m. Eastern Time and 3:30 p.m. Pacific Time.”

The sentence defies the perception that news in the digital era must be as direct and succinct as possible.

"What time does the Super Bowl start? Or, internet journalism after content farms" - continue to read Donald Mahoney, someblindalleys.com

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