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13:00

TubeMogul delivers 5 billion daily video ad auctions

Beet.TV :: TubeMogul, the San Francisco-based company known for providing video analytics to publishers, recently launched a demand side platform (DSP) for advertisers to buy online video inventory in real time. David Burch, says that the new platform is the "first DSP for online video advertising" and it has quickly taken off. The platform now offers publishers the opporutunity to bid of 5 billion ad auctions daily.

Beep.TV: spoke with David Burch last month at the Brightcove global customer summit. Coverage of the Brightcove conference was part of Beep.TV's sponorship agreement.

Continue to read Andy Plesser, www.beet.tv

Don't be the product, buy the product!

Schweinderl