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12:19

Storytelling - The Atavist: multimedia enriched digital magazine experience

Read Write Web :: The structure for The Atavist is similar to a magazine at first glance: create an assignment for a freelance journalist, who goes out and writes a story. However, The Atavist is much more involved in the creation of a story than a traditional magazine publisher. While the writer goes out and gets the core story, The Atavist gathers other media around it and creates a multimedia package for their apps.

As Co-founder Evan Ratliff explained, "we actually have control over the [publishing] environment. We can build our own way of seeing the story." The result is like a combination of documentary and magazine article.

Continue to read Richard MacManus, www.readwriteweb.com

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