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20:07

Raju Narisetti, Washington Post: news brands, get more creative, engaging and useful

Forbes :: There has never been a better time to be a journalist for The Post, writes Raju Narisetti, Managing Editor, The Washington Post. In 2010, 29.3 million readers read some 270 million pages of Post journalism each month, a record for The Washington Post. Of that, 28.1 million did so online and, while The Post brought in 4.2 million new readers on average each month compared to the previous year, they also lost some 35,000 print subscribers in 2010 alone.

[Raju Narisetti:] Revenues from online advertising too haven't really caught up. Cost cutting and trying to make online readers pay, may not be the answer. The news brands need to get creative and make their content easier, more engaging and useful.

So, what's the big deal you might ask?

 

Continue to read Raju Narisetti, www.forbes.com

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