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19:01

Initiative: TV ads increasingly performance-based, bad for Nielsen's (online) ratings system?

GigaOM :: Two executives from media agency Initiative said TV ads will increasingly become performance-based, moving the industry beyond just trying to amass huge audiences. That could throw a huge monkey wrench into the way brands and agencies think about media buying, and could be disruptive to Nielsen’s ratings system.

Continue to read Ryan Lawler, gigaom.com

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