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06:52

New York Times, HuffPo, NPR - site Tumblr takes off, with now 7 million individual blogs

NPR :: In January, the 4-year-old site had more than 7 million individual blogs. In the past six months, the number has nearly tripled. Tumblr now has about the same number of bloggers as Wordpress, a blogging site that has been around for eight years. Mark Coatney, who works at Tumblr, equates using Tumblr to a daily activity many of us know pretty well. "It's more almost like, you know, an email experience in a way," he says. "You'll dash off an email or do a tweet or something like that because it's quick and easy, so it's kind of taking that thinking and applying it to blogging."

Continue to read Johan Asante, www.npr.org

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