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05:03

On Twitter, Facebook - BET aims for ‘most social awards show ever’

Lost Remote :: The 2011 BET Awards will kick off this Sunday night at 8 ET with multiple levels of social engagement. BET’s new director of social media, JP Lespinasse (formerly with the NBA), says the network’s “mission is to make this the most social awards show ever.

BET targets the needs of young Black adults from, as they say "an authentic, unapologetic viewpoint of the Black experience."  In addition, outstanding mega-specials such as the BET AWARDS, which is the #1 Awards Show on Cable Television, keeps viewers regularly tuned in for the latest and greatest in black entertainment.

Continue to read Natan Edelsburg, www.lostremote.com

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