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15:24

Yes, aggregation has journalistic and can create business value

Poynter :: As Romenesko has taught us through the years, a leading, respected aggregator has the power to influence an audience by proposing what matters, by guiding readers to reliable sources, and by keeping them company as they travel through the newsosphere.

[Julie Moos, Poynter] (The power of an aggregator) is derived from originality.

No one needs a map to travel familiar roads. We need one — or a tour guide — to lead us into unfamiliar terrain. And as the familiar has been overtaken by the foreign during journalism’s remapping, aggregation has continued to play an important role.

Continue to read Julie Moos, www.poynter.org

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