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20:28

1.3pc of total print circulation - breaking down Condé Nast's digital sales

AdWeek :: Magazine subscriptions became available on the iPad this spring, and the first meaningful set of results are out, with Condé Nast announcing that it’s drawn 242,000 digital customers through Apple’s iTunes store in the six weeks since it introduced iPad subs. Condé Nast said the results were better than expected in many cases. But a breakdown of the numbers shows it may be too early to pop the Champagne. The digital editions are a tiny amount—1.3 percent—of Condé Nast’s total print circulation, which stood at 18.6 million at the end of 2010.

Lucia Moses on Twitter: @lmoses

Continue to read Lucia Moses, www.adweek.com

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