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19:59

Measuring the Facebook effect: are content services gaining from new apps?

paidContent :: Two weeks in, some of Facebook’s new media partners are finding triple the listeners and a small uplift in readers from their new “frictionless” apps, paidContent is told. But how much do these gains really amount to… ? - "Looking beyond the services’ own disclosures and in to Facebook data itself shows a different angle," writes Robert Andrews.

Continue to read Robert Andrews, paidcontent.org

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