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14:59

LIVE: Session 3B – Multiplatform strategies

News outlets rarely publish on one platform in today’s media market and so when it comes to forming a publishing strategy they need to be aware of the opportunities of each platform, from smartphone and iPad to the Kindle and desktop computer screen. This session will look at the importance of building an effective multiplatform strategy and making the best of content across different devices.

With: Mike Goldsmith, editor-in-chief of iPad and tablet editions, Future Publishing; Douglas Arellanes, technologist, consultant and the director of clients and services, Sourcefabric; Ron Diorio, vice-president of product and community development, Economist.com; and Lucia Adams, web development editor, the Times.

15.01

We’re about to kick off on multiplatform strategy. Hope the wifi holds out!

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