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February 05 2012
Paradigm shift: Kyle Sandilands and the power of the direct voice, "outraged listener"
Consumer Psychologist Blog :: (Show host) Kyle Sandilands, Australia, is in a very unfortunate position. He is massively popular, yet widely disliked (follow the "Sack Kyle" campaign, see screenshot below) and no one wants to be associated with him - especially those with something to sell. We live in a world where most entertainment is commercially funded. Whether we watch TV, listen to the radio, or something else – the entertainment we choose is normally (at least in part) reliant on advertiser dollars. Social media is providing a direct feedback loop between the ‘ outraged listener’ and the advertiser and this is the new paradigm. Social media is giving people a direct voice to change what they want, and create their own standards
Continue to read Adam Ferrier, consumerpsychologist.blogspot.com.au
