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22:22

Pandora vs. Spotify: Who will win the battle for streaming music?

Mashable :: Once upon a time, the future of streaming music rested squarely on the shoulders of Pandora Radio. Built on the Music Genome Project, Pandora creates customized “stations” based on similarly-matched artists, songs and styles. Several years ago, users clamored over to Pandora, finding its selection startlingly accurate. Pandora played songs users actually wanted to listen to — as if by magic. Often, users would discover new artists and download songs separately on iTunes.

Soon, Pandora developed a solid mobile app, and its corner on the market seemed sewn tight. Pandora had the elusive “cool factor.”

Then came Spotify.

Continue to read Matthew Bryan Beck, mashable.com

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