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13:46

Rising curve for audio streams: The Cloud brings advertisers into music market

emarketer :: Can a new generation of cloud-based streaming models revive the industry? “The short answer is maybe,” said Paul Verna, eMarketer senior analyst and author of the new report, “Cloud-Based Music Streaming: Emerging Opportunities for Brands.” “Key trends are pointing in the right direction, including positive technology adoption forecasts, a profusion of social sharing activity connected to music, video channels that are generating revenue and expanded marketing opportunities around music content.

a rising curve for audio streams, from 320.5 million in the first week of 2012 to 494 million during the week of March 4, 2012

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