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19:58

The six traits of successful entrepreneurs

Mark Briggs, author of Entrepreneurial Journalism and director of Digital Media at KING 5, Seattle, got people thinking at ISOJ by going over the six traits for entrepreneurs.

First of all, you have to be able to get some funding. You need to be able to make the ask, said Briggs, or you are not an entrepreneur.

Then you need to be able to sell, convince others about the value of your idea or proposal.

Briggs said to be successful you needed to be open.  Traditionally journalists tend not be open about their story ideas and more. But as a entrepreneur, said Briggs, you have to be able to socialise your idea, get feedback and collaborate.

The fourth trait was failure. Briggs said failure was inevitable and failure leads to success.

Five, you need partners – people to work with who can bring your idea to fruition.

And finally, Briggs said you have to be able to innovate.  You have to embrace and understand innovation.

And with that quickfire talk, Briggs wrapped up his talk at ISOJ.

 

Don't be the product, buy the product!

Schweinderl