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20:43

Who's most likely to pay for online news?

Niemanlab :: Here’s a biggie: How do you get someone to pay for online news? A new study out of the University of Texas develops a theoretical model to begin answering that question. The goal of the study, by Iris Chyi and Angela M. Lee, is to clarify the interrelationship among news preference, use, and intent to pay. What emerges, among other things, is a profile of the kind of people most likely to pay for online news

Continue to read Adrienne LaFrance, www.niemanlab.org

Tags: Paywall Study

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