Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.
06:33

Consumers turn to tablets to research purchase decisions

emarketer :: Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process. Not surprisingly, desktop and laptop computers are no longer the only means of performing digital research. Findings showed more than 60% of North American consumers researched products or services multiple times a month via a mobile device.

Continue to read www.emarketer.com

Tags: iPad Tablets

Don't be the product, buy the product!

Schweinderl