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05:54

Live Streaming and new tech: BBC tries to be everywhere at the Olympics

BBC :: The International Olympic Committee has always sought the largest possible television audiences. But new technological capabilities, like those being used by BBC and Sky Italia to make many feeds available simultaneously, may be subtly altering that goal, analysts say. “The priority is still to get as many people as possible watching the Olympics,” said Ben Speight, an analyst at SportBusiness Group in London. “But now they also want the maximum amount of coverage, to give greater exposure to some of the minor sports.”

A report by Eric Pfanner, www.nytimes.com

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