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09:46

Q&A: Autosport publisher Rob Aherne on paid content

AOP | Association of Online Publishers :: If we want to continue to set the news agenda and make quality journalism our watchword (and I can assure you that we do), we have to find sources of revenue that go beyond the advertising and sponsorship model.

[Rob Aherne:] Ultimately I believe that our readers appreciate quality journalism, understand what it takes to achieve it and at least some are prepared to pay to help us carry on producing it, and that principle has driven the evolution of our paid-content strategy.

AOP Forum - Perfecting the Freemium Model, 12 Sep 2012, Southwark Street, London : details here

Interview by AOP, www.ukaop.org.uk

Don't be the product, buy the product!

Schweinderl