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11:36

Todd Pruzan: Mags make branded content, so why not act more like brands?

AdAge :: Cars, banks, fashion labels -- these brands can build their identity through the branded content they publish online or post in social media. But a magazine isn't a car. Its brand identity is its content. These aren't discrete concepts supporting each other. They're indivisible.

[Todd Pruzan:] ... magazines must be about the purest type of branded content on the market.

Todd Pruzan is editorial director at iCrossing. He has worked at magazines including Conde Nast Portfolio, Details, Print, Blender and Chicago.

An opinion piece by Todd Pruzan, adage.com

Tags: Magazine

Don't be the product, buy the product!

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