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02:25

AP Video Chief: Engagement Time Around Video is Shrinking

LONDON – Usage data gathered by the Associated Press around video news shows that consumption is getting shorter, with most viewers watching content from a minute to 90 seconds,  says Sandy MacIntrye, global chief of video, in this interview with Beet.TV.  This duration is “shorter than any of us journalists would like,” he says.   Viewership of raw, unscripted video can sustain viewership for around 20 seconds.

We spoke with him in London last month.  This is the second of two interviews with him.

 

 

 

 

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