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18:41

I trust Waze

waze screenshotI’ve had to learn to trust Waze in a few traffic jams. Now every time Waze tells me to turn, I turn. I’ve missed horrendous traffic jams that way. I’ve learned new routes to work and home I’d never imagined. I’ve seen parts of the countryside that are new to me. Waze is wonderful. Here’s hoping that Google keeps and nurtures every bit of wonderfulness.

More than a dozen years ago, I wrote a business plan for a Waze-like social traffic service. Our local traffic services sucked; still do. A long-ago colleague of mine said his rule was to go wherever the radio traffic reports said there was a jam because (a) by the time they found out about it, the jam was gone and (b) every other idiot was listening to the radio and avoiding that spot themselves. He was right.

I envisioned a service in which commuters would program our routes in and then report on how long it took them and also alerted the system to jams — all via cell phone calls (mind you, this was before smart phones). The more data you contributed, the more points you earned to get alerts back for free. If you freeloaded, you paid (see, I wasn’t against pay walls). It wouldn’t have worked then. No $1 billion for me.

Waze built that social notion and more, outdoing Google in finding the means to listen to and learn from the public to both feed in automatic data on traffic speed — your phone knows how fast you’re going — and alert the service to jams and other problems as well as errors in maps. It’s brilliant: a platform for shared knowledge.

One concern I have with Google buying it is that if *everyone* ends up using the service, then does *everyone* take the same alternate routes and then they get crowded and my old colleague’s rule comes into force again? Nah. Google and Waze are a helluva lot smarter than anybody on radio.

Congratulations, Waze. May you grow and prosper and get me home sooner.

Don't be the product, buy the product!

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