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16:28

GI Joe and the invention of the viral video

The Verge:

At least as far as internet culture is concerned, [2003] was also the year of the “GI Joe PSAs”: 25 weird, short videos made from re-edited versions of ‘80s GI Joe cartoons. Before YouTube, Facebook, and Twitter were alive to launch a meme in a minute, the GI Joe PSAs went “viral” in a time when that idea didn’t even exist.

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