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14:21

Facebook aims to become a 'newspaper for mobile' with new app

Facebook aims to become a 'newspaper for mobile' with new app:

Facebook is aiming to become a newspaper for mobile devices, WSJ reports. “The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tailored for mobile devices, people with knowledge of the matter said.”

But owning news consumption will be a challenge for Facebook, analysts say. Both Twitter and LinkedIn have been pushing their own services aggressively, while Flipboard has more than 50 million users. “There are a lot of things people didn’t do on Facebook several years ago that they now do,” said Nate Elliot, a Forrester analyst. “But I imagine it’s going to be very hard” to retrain consumers to see Facebook as a go-to hub for news. Mr. Zuckerberg is watching the Reader project closely, one of the people with knowledge of the matter said, and he has provided input and reviewed aspects of the design at various turns. While Mr. Zuckerberg has made “move fast and break things” a Facebook company mantra, the development of Reader has been relatively slow and deliberate. The team has focused on creating a product experience that works on both tablets and smartphones, the person added, and it has explored different ways to highlight news content to users, including showing public posts that are trending on the site.

Don't be the product, buy the product!

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