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05:43

Rethinking native advertising. "Embedded" instead?

Digiday :: It is human nature to categorize things. It helps us understand the world. It helps us differentiate one thing from the next. Yet sometimes we as marketers go too far. Mastercard's Adam Broitman writes it's time to think of "embedded advertising."

Read Adam Broitman, www.digiday.com

Don't be the product, buy the product!

Schweinderl