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22:02
Who’s Winning at Volume in Publishing Josh Sternberg,...


Who’s Winning at Volume in Publishing
Josh Sternberg, digiday.com

The way publishers get ahead in digital is by creating a high volume of content at as low a cost as possible.

Digiday looked at several publications — from stalwarts like the New York Times and Forbes to upstarts like Buzzfeed and The Awl — to see how much content they pump out on a daily basis compared to the size of their full-time editorial staffs. Here are the numbers: New York Times: 1,100 newsroom: 350 pieces of content per day (per September 2010): 17.4 million pageviews per day. Huffington Post: 532 full-time editorial staff: 1,200 pieces of editorial content per day. 28 full-time blog editors: 400 blog posts per day: 43.4 million pageviews per day. Buzzfeed: 100 full-time editorial staff: 373 pieces of editorial content per day: 6.4 million pageviews per day. Slate: 40 full-time editorial staff: 60 pieces of editorial content per day: 2.4 million pageviews per day. The Awl family of properties: about eight full-time staff: (including The Awl: 2; The Hairpin: 1.5; The Billfold: 2; Splitsider: 2.2): about 60 pieces of editorial content per day (The Awl: 20; The Hairpin: 12; The Billfold: 11; Splitsider: 16): 64,000 pageviews per day for TheAwl. Business Insider: 70 full-time editorial staff: 300 pieces of editorial content per day: 2.5 million pageviews per day.

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