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00:18

Google News embraces self-identification of content

Some online-only news organizations were upset when Google News began attaching a “(blog)” label to their content two months ago. Others, like me, complained the label was outdated and inconsistently applied.

Now Google News is asking publishers to label themselves. In an update to its sitemap standards announced today, Google News is requesting that sites explicitly tag content that’s published on a blog. Same goes for press releases, satire, opinion, user-generated content, and any articles that require registration or payment to read. The technical details are here.

Most of those labels will be visible to users of Google News, as they are now. Opinion and user-generated content won’t get a label but will presumably affect search results. And while tagging is voluntary, Google reserves the right to “add such designations to certain articles as necessary.”

I still don’t see why it matters if news is published on a blog or some other platform. (Google CEO Eric Schmidt ventured a distinction yesterday.) But allowing publishers to self-identify their content is a big improvement that should resolve most of the complaints Google News has been hearing — and which have been voiced to me in private. It’s a small issue with much bigger implications for how we consume, sort, and, yes, identify news in the future.

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