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03:42

Adobe Aims to Dominate Software Format for eReaders

Adobe sees a big growth opportunity in the emerging eReader market, says Bill Rusitzky, who heads media alliances for the software company.

The company is heavily promoting its ePub product which will be used in the Nook and the Sony eReader. It is not used in the Kindle and will not likely be used in the anticipated Apple Tablet.

MediaMemo's Peter Kafka reports on the looming software battles over formats for the new devices.

I interviewed Bill last month in New York at the Beet.TV Online Video Roundtable.

Andy Plesser, Executive Producer

Don't be the product, buy the product!

Schweinderl