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15:06

DAVID CARR: “A SAVIOR IN THE FORM ON AN APPLE TABLET”

david8

David Carr writes in today’s New York Times about the upcoming Apple iTablet:

There hasn’t been this much hype about a tablet since Moses came down from the mountain, but in order for a product to have significant value, it has to solve a problem or be very useful, or both.

Conventional wisdom suggests that computers do a fine job of allowing people to read digitized content, but the act of clicking a mouse actually has little in common with flipping a page: users are scrolling vertically down into text when what they really want is to scan across as they have for hundreds of years…

The tablet represents an opportunity to renew the romance between printed material and consumer.

Think of sitting in your living room, in your bed or on a plane with a publication you really adore nestled into your lap.

Since print was first conceived, people have had an intimate relationship with the text, touching, flipping and paging back and forth.

Don't be the product, buy the product!

Schweinderl