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15:20

The truth about funding investigative journalism 2.0

A proper bit of digging, by the people at online-only news site Business Insider (read about its background here), has led to Nicholas Carlson’s revelations about Mark Zuckerberg and Facebook and as the site says, “startling new information”, about the company’s early days.

But as BI’s Silicon Valley Insider team revealed, this type of work doesn’t make for a sustainable online publication business model. In a flurry of tweets Business Insider editor-in-chief and CEO Henry Blodget explains why (you can view them in a gallery at this link).

It’s important. It’s great. But it is also fantastically expensive and time-consuming.

But the truth is, if we tried to do 3 a day, with our staff, we would DROP DEAD. We’d also go bust. Neither being a happy outcome.

(Hat-tip: The Editorialiste.)

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