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17:35

Rapid Growth of Online Video Means Consolidation of Start-ups, Accel's Ping Li

The rapid growth of online video as a viable advertising medium, with marketers seeking uniform publishing environments, is leading to consolidation of the many start-ups, says Ping Li a partner with Accel Partners.

Accel is an investor in several online video companies including Brightcove, Glam Media, Metacafe and YuMe. 

I interviewed Ping at last month's Beet.TV Online Video Roundtable at MSNBC.com.

Despite a very difficult 2009, the online video industry is growing quickly.  

Accel could find exis with both Brightcove which may file for an IPO next year and Glam Media which is could go public, according to published reports.

Andy Plesser, Managing Editor

Don't be the product, buy the product!

Schweinderl