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16:22

MediaMemo: Time Inc. on paywall plans and print/iPad-only content

As reported by Nieman Journalism Lab, Reuters blogger Felix Salmon noticed late last month that a Time Magazine story he had followed a link to online wasn’t there, instead there was this message:

To read TIME Magazine in its entirety, subscribe or download the issue on the iPad.

The next morning the story reappeared in its entirety.

Yesterday reporters at Nieman noticed that “nearly every major article” on Time Magazine’s website was no longer available in full:

Check out the current issue of Time Magazine at Time.com. Click around. Notice anything? On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged version of an article that appears in the July 12, 2010 print and iPad editions of TIME.”

This afternoon MediaMemo has confirmation from parent company Time Inc. that there are title-by-title paywall plans and content across its publications will increasingly be print and iPad only. Spokesman Dawn Bridges outlines the publisher’s policy:

We’ve said for awhile that increasingly we’ll move content from the print (and now iPad) versions of our titles off of the web. With People, we haven’t had hardly any content [SIC] from the magazine on the web for a long time. Our strategy is to use the web for breaking news and ‘commodity’ type of news; (news events of any type, stock prices, sports scores) and keep (most of) the features and longer analysis for the print publication and iPad versions.

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