Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.
06:29

BLESS CONSUMER REPORTS!

2010-07-19_0726

The New York Times David Carr makes the point about how Consumer Reports i in the “credibility business”

“It was a big week for Consumer Reports and a reminder that media that is unsupported by advertising can often have an impact that more traditional publishing, or even the most tech-savvy, enterprises don’t. With 3.9 million subscribers to its magazine and 3.3 million paid subscribers to its Web site, Consumer Reports has a combined paid circulation of 7.2 million, up 33 percent since 2004.”

“If you can’t attack the message, attack the messenger. That’s a maxim of modern public relations, one that’s on display every day in Washington, on cable TV and, last Friday, on stage in Cupertino. But, with its long history and reputation for efficacy, Consumer Reports is the opposite of a juicy target.”

As Rob Curley said today in Twitter: Bless Consumer Reports!

Don't be the product, buy the product!

Schweinderl