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13:03

Advertising revenues keep USA Today iPad app free to users

USA Today’s iPad app will remain free for now due to strong advertising interest behind the product, according to a report by the Editor&Publisher.

Brands including Coca Cola, Barnes and Noble, Capital One and Chrysler have all signed up to sponsor the app, creating enough revenue to support it in the near future.

As a result, the publication has scrapped plans to charge users a subscription fee, with promises that the app will remain free “at least through the third quarter”.

According to the report, the USA Today iPhone news and travel apps have also proved popular, with download figures of more than five million in the 18 months since their launch.

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