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09:36

paidContent: Hearst Magazines launches ‘App Lab’ in New York

Hearst Magazines is launching an “App Lab” at its New York offices, which, according to paidContent, will act as an an incubator space for the company’s marketers and ad agency workers before being opened up to customers to promote Hearst’s iPhone, iPad and tablet products.

The publisher offers 22 apps so far and has all of its magazines available as digital replicas through the e-edition service Zinio says the report.

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