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June 21 2013

23:43

Ad Trade Group Chief Touts Sponsorship of Women’s Series on AOL, as “The Future”

MOUGINS, France — The business of advertising is changing dramatically for agencies and one of the hot-button issues is whether agencies will get into the content creation game on their own, says Nancy Hill, President and CEO of 4As in this interview with Beet.TV. “One of the big topics is how we take content that agencies create  on their own and figure out how to monetize it…whether it’s for one client or five. Everyone is trying to figure out how that happens.”

She points to AOL’s Makers series as a notable example of branded content that does well for the marketer (Unilever) and the publisher, and she expects to see more of that type of programming in the future.

We interviewed her at the IPG Mediabrands villa in the hills above Cannes.

March 09 2010

16:28

Top Ad Execs’ Tips on Online Video Ad Dollars

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership.

At last week's 4A's conference in San Francisco, which drew top brass from ad agencies and brands, I caught up with MediaVest's President Donna Speciale, Starcom USA CEO Lisa Donohue, and 4A's Managing Director Harold Geller. Here's what they had to say about this year's Web video hurdles in this week's New Media Minute.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

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