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June 21 2013

10:54

AOL Set To Expand Live Programming, Susan Lyne

CANNES -  With the success of the HuffPost Live,  a 12-hour live interactive video program, parent company AOL  be will doing more live shows around both day-part programs and special events on its home page, says Susan Lyne, CEO of the Brand Group, at AOL.

The veteran television executive explains that a confluence of forces, including demand from marketers, is driving this new strategy around live programming.

We spoke with her at the Cannes Lions festival.

Disclaimer:   AOL sponsored Beet.TV’s coverage of Cannes Lions

 

June 18 2013

22:51

AOL’s Cahn on AOL On’s Resurgence of Original Content

CANNES – AOL has been supporting their variety of premium original content this week at the Cannes Lions International Festival of Creativity. Beet.TV spoke with Karen Cahn, GM of AOL On Original Video for AOL, about their recent developments during the event.

As the first content company on the Internet, Cahn says AOL has gone through a resurgence in creating premium original content.

During the event, AOL celebrated the global launch of Be On, AOL’s global video branded content platform. This summer, AOL will be releasing a full-length documentary film about the story of Napster, Downloaded, which will be available on AOL On and TechCrunch. In addition, AOL’s original content ventures include HuffPost Live, which features 12 hours of streaming content everyday; MAKERS.com, a digital platform for sharing women’s stories; and 15 new shows that were announced during this year’s NewFronts.

“When you watch the  content, you don’t know if you’re watching TV or watching the web, and so that’s really where the industry is going. It’s just beautifully produced content made for consumers that they love and that they share and that they get to talk about,” Cahn says.

May 31 2013

01:49

Romanian Developers, with AOL Teams in New York and Tel Aviv, Re-Engineer Beet.TV

Cluj-Napoca, Romania –  From an office in this academic town, equidistant to Bucharest, Budapest and Belgrade, a team of developers has completely re-engineered Beet.TV, using the AOL video platform and a highly customized WordPress CMS.

The project, supervised by AOL executives in New York,  involved the migration and proper contextualization of some 4,000 videos and blog posts.

Since its launch in 2006, Beet.TV has been published on TypePad — and has used Blip.tv as its primary video platform for the past six years.  The transition to the new publishing platform took three months.  It went live in April.

The transition of our hundreds of Beet videos to the new player on the Huffington Post and TechCrunch,  is underway and should be concluded in 30 days.

With the new CMS, we are implementing a sophisticated advertising traffic/management system.

Greppy Systems, the Romanian company that implements a number of project for AOL, handled the Beet.TV project.

For an overview of  the project, we produced this video in Cluj-Napoca with interviews with Greppy’s Valentin Maior and Marious Jamolea.  Also in the segment, the two explain the work of Greppy — and the emergence of their Romanian town as technology center.

Many thanks to AOL in New York and Tel Aviv

Also helping on this project was the AOL/5Min developer and editorial teams based in Tel Aviv.   Beet.TV has syndicated its video on 5Min for nearly five years.   The indexing and tagging of Beet video by the Tel Aviv-based content team was essential in the transition.

Special thanks to our New York-based project manager at AOL Karolis Balciunas, technical mastermind Shay Brog and especially my friend and a  great supporter of Beet.TV, AOL video chief Ran Harnevo.

 

 

 

 

 

 

 

May 23 2013

13:30

AOL + Brightcove Player, an Upside for Publishers

AOL is seeking to syndicate video content, not just across  Web sites and portals — but into proprietary video players, the first of which is Brightcove.  The alliance allows Brightcove customers,  such as the Weather Company, to pull videos from hundreds of AOL publisher partners, into their Brightcove players, explains Frank Besterio, VP and head of business development for AOL On.

This process  allows publishers to pull other content into their Brightcove player, giving  them both access to additional editorial and a share of advertising revenue around the views.

We interviewed Besterio at the Streaming Media East conference where he was a speaker.

The agreement between Brightcove and AOL has been in place for two years.

 

 

May 15 2013

00:39

The Weather Company Launches Twitter Video Program for Home Depot

BOSTON -  The Weather Company has launched the first Twitter video program for an advertiser,  the Home Depot, says Mike Finnerty, VP, Web Products, in this interview with Beet.TV.  The program with Twitter, which drives views of “how to videos,” was announced last month at the Weather Company’s NewFront event.  The Twitter effort went live this past weekend.

In this wide-ranging interview,  Finnerty talks about the power of data in delivering targeted advertising and content.  He explains the appetite for video on Weather.com and the growth of video content from the company’s  cable networks along with an increasing number of Web originals and third-party lifestyle videos via the AOL On network.

We spoke with him Monday at the BrightcovePLAY conference.

 

May 09 2013

19:48

AOL Studios’ Lewis: New Slate of AOL On Series Is Focused, Uniform

AOL announced 15 new shows for AOL On channels at the AOL NewFront 2013. Gabriel Lewis, head of AOL Studios, says they “wanted to focus on short-form, docu-style series that really were focused on a particular perspective or talent or point of view, that when you finished watching it, the world was a more interesting place.

“We tried to create a uniform slate, and I think that came across today.”

At the end of this video interview, Lewis, also a co-creator of HuffPost Live, speaks about the progress of the 8-month-old network. So far, HuffPost Live has seen over 8,000 guests from over 80 countries and has received more than 1 million comments.

Beet.TV spoke with Lewis at the AOL NewFront 2013 event.

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