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June 27 2013

14:43

AOL Links with Taboola for Video Discovery

CANNES – AOL has an agreement with video discovery engine Taboola to increase video views both on and off AOL properties, explains Ran Harnevo, SVP for Video at AOL, in this video interview with Beet.TV taped last week at Cannes Lions.

We caught up with him in AOL’s roof-top suite of the Majestic Hotel where he moderated a panel a with Adam Shlachter of Digitas and John Heller, of FreeWheel.

In this tape, Harnevo recaps the panel session and explains the new arrangement with Taboola at 1:57 into the segment.

Disclaimer:  AOL sponsored Beet.TV’s coverage of Cannes Lions.

June 21 2013

10:54

AOL Set To Expand Live Programming, Susan Lyne

CANNES -  With the success of the HuffPost Live,  a 12-hour live interactive video program, parent company AOL  be will doing more live shows around both day-part programs and special events on its home page, says Susan Lyne, CEO of the Brand Group, at AOL.

The veteran television executive explains that a confluence of forces, including demand from marketers, is driving this new strategy around live programming.

We spoke with her at the Cannes Lions festival.

Disclaimer:   AOL sponsored Beet.TV’s coverage of Cannes Lions

 

June 19 2013

21:43

New Web Series to Focus on Crowdfunding Theme

CANNES – Funded, a new 10-episode series created by AOL Studios and Cultivated Wit, will focus on successfully crowdfunded small businesses in the U.S. and will air on AOL and its partners in fall 2013. Beet.TV spoke with Cultivated Wit CEO and Co-Founder Baratunde Thurston at the Cannes Lions.

“My company focuses on storytelling through humor and technology,” Thurston says. “And this isn’t necessarily an obvious landing spot, but it’s a lot of fun in the crowdfunding game, and the story is what it comes down to for so many people.”

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