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July 15 2011

13:05

UK - Proposals to tighten ad rules in using Twitter and Facebook profiles in company promotions

Guardian :: Mark Sweney reports, that the Advertising Association, the industry body which represents the UK advertising and media industry, has agreed a set of proposals to tighten on the how Twitter accounts and Facebook profiles are used in company promotions and so that they are policed by the Advertising Standards Authority in the same way as TV, press, poster and radio ads. The new digital advertising restrictions are partly designed to protect children.

Continue to read Mark Sweney, www.guardian.co.uk

March 09 2010

09:02

Media Release: Social networks to fall under Advertising Standards Authority’s remit

The Advertising Standards Authority (ASA) could see its remit extended to cover marketing activity on companies’ websites and social networks, it was announced yesterday.

Says the Advertising Association’s (AA) release, which can be downloaded at this link:

The Advertising Association (AA) has submitted the industry’s recommendations to the Committee of Advertising Practice (CAP), for the extension of the non-broadcast Advertising Code in digital media, which will be administered by the Advertising Standards Authority (ASA). This landmark move for advertising self-regulation seeks to address societal concerns and will increase protection for consumers and children.

Marketing communications activity in paid-for space online is already covered by ASA. But the extended remit could come into force by Q3 2010.

A release from the ASA states:

Currently, the ASA’s online remit covers paid-for marketing communications such as pop-up and banner ads, paid-search and viral ads. However, nearly two thirds of the complaints that we receive about online marketing activity are not presently covered by the code. The proposed extension of our remit will plug this regulatory gap, ensuring that consumers enjoy the same level of protection on websites as they do in paid-for space.

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