Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

August 26 2010

14:00

Project Argo blog is for participants, but an interesting read for outsiders

In the run-up to the launch of the D.C. local site TBD, the editors let future readers peek behind the curtain through a placeholder blog that teased new hires and plans for the project. The blog also did a great job of generating buzz; we tweeted quite a few links to the site.

So when Megan pointed me to a blog from another not-yet-launched project, NPR’s Argo Project, I assumed it would serve a similar marketing end. But this one’s different: The blog’s lead writer, editorial project manager Matt Thompson, is writing directly to the new Argo bloggers at 12 NPR member stations. Argo is a new cross-country network of reported blogs, and many of the journalists hired to run them need some tactical training in how to run a successful Argo site.

Think of it as an in-house blog that just happens to be open to the public; even though the blog is meant for NPR staff, it’s a useful read for anyone interested in the future of news or in best practices for launching a news blog. Here are a few of Thompson’s lessons:

1. You need a plan

One of the best posts on Thompson’s blog is a pre-launch checklist. (He’s since posted a revised version of the checklist on Argo’s impressive and useful docs site.) Thompson lays out a step-by-step guide for Argo participants, but it’s generally useful for anyone about to launch a new site could use (particularly if you’re using WordPress, which Argo is).

Some of the best: Do a “photowalk” for your beat (“try to capture images of things you’ll be posting about frequently”); build our your metadata beforehand (defining tags and categories before launch to straighten up your taxonomy); and reaching out to the best Creative Commons photographers on your beat (to ensure a happy group of free content providers).

2. Follow by example, steal from others

Blogging isn’t new, and Argo isn’t pretending it’s creating a new format. In fact, Thompson is urging bloggers to follow the examples of their best predecessors. He points readers to the work of trailblazers like Marc Ambinder, Nick Denton, and Andrew Sullivan. Ambinder gets a nod for his thoughts on journalism as an industry. A Nick Denton memo pushes for context (one of Thompson’s longstanding interests). And Andrew Sullivan gets praise for his pacing. The three writers certainly have different styles, different content focuses, and different missions, but Thompson has plucked out valuable advice for all of his bloggers.

3. Tactics are teachable

Thompson has a running series of posts called “dark secrets” that offer insight into how successful blogs engage an audience. Use photos. Watch your headlines. Where should you place that hyperlink? He’s got a good post on that. They’re the kinds of insights newspapers, magazines, and radio stations have compiled about their own media over time. But for this new-to-many platform, they make for helpful tips.

4. Blogging is a craft

The category Thompson posts to most frequently is “blogging technique.” His points are great: Find your morning routine, your rhythms, and your pace. Check out his post on “The blogger’s first month.” Blogging isn’t journalism for dummies — it’s a craft with its own set of practices and ways to excel.

August 25 2010

16:45

NPR’s Argo Project becomes the Argo Network, mixing the local and the national on reported blogs

NPR’s Argo Project (or Project Argo — it seems to vary) is starting to take shape — launch is set for one week from today, September 1. Argo is the network’s $3 million effort (with Knight and CPB money) to ramp up the online presence and reporting capacity of member stations by building a network of reported blogs grounded in topics of both national and local interest. As project director Joel Sucherman puts it, describing the now-christened Argo Network:

Each Argo site is run by a different member station, but all of them cover news that resonates nationally. While KPLU’s ‘Humanosphere’ covers the development of a burgeoning global health industry in Seattle, for example, it will also be a worthy bookmark for anyone interested in the worldwide mission to end poverty and improve health.

The sites promote each other, as in this box of “Network Highlights” that appears on article pages. It’s that network functionality that’s one of the most interesting things about Argo; NPR is made up of its member stations, and there’s long been tension between the growth of the national organization and the health of the individual stations who comprise its membership and rely on the network for much of their programming. For the mothership to be supporting local programming — even if just on the web — could smooth over what has at times been a contentious relationship. But it also raises challenges of how to make sure the content is useful to both a local and a national audience.

We’ve got the full list of Argo sites below — go check them out. Some have already softlaunched and look to be in full flower, while others are still on the Argo staging server. NPR officials declined to talk for this post, saying they’re not quite ready.

Name: On Campus, based at Minnesota Public Radio
Blogger: Alex Friedrich
Tagline: Everything higher education in Minnesota.

Name: Ecotrope, based at Oregon Public Broadcasting
Blogger: Cassandra Profita
Tagline: Covering the Northwest’s environment.

Name: Multi-American, based at Southern California Public Radio
Blogger: Leslie Berestein Rojas
Tagline: Immigration and cultural fusion in the new Southern California.

Name: Humanosphere, based at KPLU (Seattle)
Blogger: Tom Paulson
Tagline: Covering the fight to reduce poverty and improve global health.

Name: The Informant, based at KALW (San Francisco)
Blogger: Rina Palta and Ali Winston
Tagline: Cops, courts and communities in the Bay Area.

Name: The Empire, based at WNYC (New York)
Blogger: Azi Paybarah
Tagline: Everything you need to know about New York state politics and governance.

Name: The Key, based at WXPN (Philadelphia)
Blogger: Bruce Warren and Matthew Borlik
Tagline: Discover Philly’s best local music.

Name: MindShift, based at KQED (San Francisco)
Blogger: Tina Barseghian
Tagline: How we will learn.

Name: Home Post, based at KPBS (San Diego)
Blogger: Jamie Reno
Tagline: The military in San Diego.

Name: DCentric, based at WAMU (Washington)
Blogger: Anna John
Tagline: Gentrification w/o representation.

Name: CommonHealth, based at WBUR (Boston)
Blogger: Carey Goldberg and Rachel Zimmerman
Tagline: Where reform meets reality [in health care].
[Note: Still hosted on beta server.]

Name: Climatide, based at WGBH (Boston)
Blogger: Heather Goldstone
Tagline: Oceans, coasts, and climate change on Cape Cod.
[Note: Still hosted on beta server.]

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl