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July 11 2011

09:52

"DDP" - Google's advertising revolution: liquid market for user segments only weeks away?

AdAge :: Google is quietly building an exchange platform for advertising data, internally known by the acronym "DDP". It is an attempt to create a liquid market for the data used to target display advertising. Here's how a data exchange works: publishers and third-party providers, such as BlueKai and Exelate, would be able to feed their data into the market and advertisers could dip in and buy audience segments, such as people shopping for certain products, or readers of certain sites like The New York Times. That data, attached to a cookie, is used to target advertising to the right people.

Continue to read Michael Learmonth, adage.com

January 05 2010

17:40

Five New Media Trends to Watch in 2010

Now that the new decade has started, what new media trends should you be looking out for?

In this first New Media Minute of the year, I share five trends and five companies that exemplify them. So keep an eye on data targeting provider Blue Kai, Web-to-TV technology firm Clearleap, location-based gaming platform SCVNGR, 3-D TV firm 3ality Digital, and online studio Demand Studios. For more details on why they're going to make news this year, check out this New Media Minute.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

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