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May 23 2013

13:30

AOL + Brightcove Player, an Upside for Publishers

AOL is seeking to syndicate video content, not just across  Web sites and portals — but into proprietary video players, the first of which is Brightcove.  The alliance allows Brightcove customers,  such as the Weather Company, to pull videos from hundreds of AOL publisher partners, into their Brightcove players, explains Frank Besterio, VP and head of business development for AOL On.

This process  allows publishers to pull other content into their Brightcove player, giving  them both access to additional editorial and a share of advertising revenue around the views.

We interviewed Besterio at the Streaming Media East conference where he was a speaker.

The agreement between Brightcove and AOL has been in place for two years.

 

 

02:42

Health Care Act to Drive Video Creation Around New Choices and Regulations

BOSTON – Sutter Health, a giant not-for-profit, Northern California-based network of doctors and hospitals, is using video  to communicate with the members and prospects about a range of health related topics from coverage to medical care and wellness.   With the Affordable  Care Act becoming law next year, Sutter and other healthcare providers are upping the amount of video to educate the newly insured and to help others navigate the new regulations.

“When somebody goes to choose their provider, they can watch a minute, minute and a half video, hear the voice, see the face, get an idea of what the bedside manner of that physician might be in the hopes that that motivates them, brings them closer to their care provider, know that they really have a partner in their healthcare,” Hudson says.

The result is a much more emotional connection between community members and health professionals, he says. The majority of the content is in the form of  two- to three-minute videos, constituting a library of around 2,500 videos.

Beet.TV spoke with Hudson earlier this month at the Brightcove global customer conference in Boston.

May 15 2013

17:05

Brightcove’s Allaire: The Big Impact of New W3C DRM Standards for Premium Publishers

BOSTON – Thanks to the newly issued standards on DRM for HTM5 video, issued by the W3C on Friday, the digital video industry is finally headed to an industry standard that will lower costs for producers of premium video producers who have been reliant on proprietary solutions from Adobe, Microsoft, Google and others, says Jeremy Allaire, founder and executive chairman of Brightcove, in this wide-ranging interview with Beet.TV

In this interview, he speaks about the nine-year journey of Brightcove, the company’s solutions for video on the Android platform and the growth of  connected TV’s and related apps.

We spoke with him at the BrightcovePLAY annual conference.

 

 

May 14 2013

19:42

Brightcove Announces Live Streaming Platform

BOSTON – Brightcove, the big video services company, announced today a full-blown, live streaming platform.  The company allows the live file to be uploaded to the cloud and and then encoded into as many as 20 live renditions, says founder and executive chairman Jeremy Allaire in this interview with Beet.TV

We spoke with him at BrightcovePLAY, the company’s annual customer conference taking place in Boston.  He says the new service will be available to Brightcove customers but will also be available as a one-off engagement to others.

Disclosure:  Our coverage of the Brightcove event is sponsored by the company.

April 01 2013

11:00

Digital Magazines Dive Into Native Advertising

Ah, that awkward moment when you're interviewing someone about online advertising and you have to pause to quit your ad-blocking browser plugin so you can view a sample ad.

Clearly, I'm part of the problem, not the solution, for magazines trying to develop online monetization opportunities for their digital products. Yet most online advertising options, like banner ads, provide little profit to magazine publishers.

But a new (old) approach is rising to the rescue in the form of revitalized, interactive, and highly tailored sponsored content within digital magazine products. That is to say, yes, magazines are also taking advantage of the "native advertising" boom.

While some of the sponsored content looks a lot like digitized versions of the "special advertising sections" that print magazines have long used, today's innovators are coming up with more creative ways to integrate sponsored content to increase its effectiveness and to maximize profit.

Sponsored content on the web and in replicas: GTxcel

One of the challenges of using sponsored content for today's digital magazines is that standard PDF-like replica editions typically only include static ad pages, like those in print issues. GTxcel (the just-rebranded company formerly known as Godengo+Texterity) is releasing a new product, Turnstyle, that will allow publishers to add interactive sponsored content to an HTML5-based magazine app.

pittsburgh-godengo.jpg

Available first for iOS apps and later for other platforms, Turnstyle allows a publisher to insert interstitial full-page ads that can show video and lead to additional pages of sponsored content within the app, accessible through touch interaction with the ad. Readers can interact with all of this content without leaving the magazine app. Interactivity will be fully functional offline as well. Personalization and geolocation features are likely to be added in the future.

"In magazine apps, the industry is pretty much banners and ribbons at the bottom, maybe an introduction page. Then you get into the flip experience," says Kim Keller, executive vice president for sales at GTxcel. "The ability for you now to be able to insert an interstitial ad that is completely interactive is very powerful."

Keller sees this new product as especially valuable for magazines that want to create standalone special issues for regional or seasonal themes. "They can create it very easily with Turnstyle -- a 20- to 30-page app with sponsored content that is highly interactive and relevant to that special edition," he says.

The goal of the new product, along with the other sponsored content strategies GTxcel recommends for its magazine customers, is a positive user experience of marketers' messages -- "not sponsored content that gets in the way, that is obviously just an advertisement," says Keller. "When a publisher does sponsored content correctly, the reader doesn't care. They actually love it."

Sponsored content made customized and current: Nativo

Part of creating a good user experience for sponsored content is ensuring a seamless, relevant look and feel in the context of a magazine's usual content. Nativo (known as PostRelease prior to its rebranding this month) is creating ways to help publishers integrate native advertising (another term for sponsored content) into their web and digital magazine experiences with a smooth, integral feel.

nativo-mobile.jpg

"When [publishers] are redesigning their sites, they are looking at native advertising as not just an option, but perhaps their lead option," says Justin Choi, CEO of Nativo. "They can get improved monetization because they're focusing on driving engagement, as opposed to interruption" caused by banner ads and other forms of display ads.

Nativo allows publishers to use native advertising that marketers have tagged and customized in such a way that it matches the editorial content's existing online appearance. So far, the company has attracted magazine clients including Maxim, Source Interlink (publisher of Motor Trend, among other magazines), and Entrepreneur Media. The service works across platforms, including mobile devices and the web.

"The publisher says, 'I want the native ad here.' They start tagging, and the system knows to replace those elements when they get a branded element," explains Choi. "Once it's integrated, they can control that native ad the same way they do other advertising. They can turn it on and off. They can geotarget it. All the same ad controls they can do with advertising, they can do it with native."

This kind of branded content is an especially good option for mobile publishing, says Choi, at a time when other kinds of mobile ads are bearing little profit for publishers. While mobile traffic is growing rapidly, advertising formats for mobile haven't adapted to maximize that audience.

"Monetization has to be solved by publishers. Smart editors realize that. Native placement works remarkably well on mobile, for the user experience but also for monetization," says Choi. "Publishers are thinking of this holistically."

Of course, making sponsored content or native ads a truly seamless part of a digital magazine experience is an issue of not just transparency, but also brand voice: Who produces the content? What kinds of brands fit with the publication's editorial perspective? Nativo's focus is on the technology to integrate these ads, one part of what Choi calls a "whole ecosystem now helping brands produce better content."

Sponsored content across media properties: Brightcove

For companies that publish more than one magazine or have other digital properties, the ability to reuse sponsored content across more than one website or app is alluring. The same content can be rebranded and republished in more than one place, maximizing its value to the publisher.

Brightcove is one company exploring ways to make this reuse easier for publishers. With a long list of magazine publishers as customers, Brightcove's platform allows the sharing of a single video -- like one created by a sponsor -- in different settings, with unique branding and distinctively formatted players for each publication.

"If I'm ... creating sponsored content because it has good upfront value and will invest my reader, I'm going to take that sponsored content across a number of platforms," says Chris Johnston, vice president of digital media solutions for Brightcove. "If I have that on my homepage, that's great, but if I have another property that has a whole gallery of videos, it adds value to them, too. If another property has a feature on a related topic, they may already have a video, but they may want to show another to show depth of knowledge."

brightcove-winespec.jpg

The possibility of applying sponsored content to multiple media properties may appeal to publishers that want to make the most of an initial foray into sponsored content.

"Most magazines aren't working on lots of sponsored content. They more typically lean towards the traditional CPM-based model because it's easier," says Johnston. Creating sponsored content in-house for an advertiser, or managing its creation by an outside firm, is difficult for publications already stretched to just create their print and digital products. "Lots of content creation and distribution takes effort," he says.

So while magazines may like the idea of integrating more sponsored content into their digital products, and the payoff may be greater than the investment in other advertising efforts, it's going to take time for these innovations and others to find a place at many publishers -- plus a willingness to face the other challenges of sponsored content, like ensuring readers' positive experience of the content and maintaining a consistent editorial identity.

Keller of GTxcel, however, is optimistic, comparing the integration of sponsored content today to the early adoption of Google AdWords by publishers.

"They had text in them, and people were concerned it might look like editorial. It's not uncommon for that view to be applied" with sponsored content today, Keller says. "What we've found is that over time, as more and more publications have adopted native advertising, that concern has subsided."

Susan Currie Sivek, Ph.D., is an assistant professor in the Department of Mass Communication at Linfield College. Her research focuses on magazines and media communities. She also blogs at sivekmedia.com, and is the magazine correspondent for MediaShift.

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April 06 2010

21:44

Netflix, ABC and Beet.TV Look Great on the iPad -- but Buffering is Awful

While the iPad may be a marvelous, elegant new kind of computing device, and our show looks very nice on it indeed, the inconsistent WiFi connection and subsequent buffering is insufferable for consuming streaming video.

From our own tests and with conversations with others, we find that WiFi connectivity is simply not stable enough to sustain consistent streaming. For downloaded applications and Quicktime files the connection is not a problem, but for streaming videos, it is not good.

This poor buffering can be the case in WiFi networks of speeds as fast 8 MPS, we have found.

We concur with the assessment of these limitations of WiFi connectivity reported by  Henry Blodget and Michael Arrington.  More complaints have published in a story on CNN.com today. 

Unfortunately, the iPad's only options to connect to the Web are WiFi and then via AT&T in a forthcoming 3G model.

The Ecosystem of In-Stream Video Advertising is Under Construction

For content creators and publishers who have labored hard to integrate advertising into online video, there are very limited ways to insert in-stream advertising into clips.  Generally speaking, the advertising solution simply doesn't exist at this time.

While ads can technically be inserted, there is very little way to track and report usage.

Brightcove will roll out advertising support within three months, a company spokesperson told me today.

Blip.tv has come up with a very nice directory page on the iPad.   I visited Mike Hudack, co-founder and CEO, today.  Blip is using an existing solution for the iPad, which has worked nicely on the iPhone for a number of months. 

Unfortunately, Blip won't have a system to insert and track ads for at least three months, Mike says.  So, for Beet.TV, which uses Blip and inserts in-stream sponsorship ads in our player, we'll just have to wait to monetize our content.

It seems to us that the only big video publisher with ads up on the iPad is ABC, which has a very snazzy Quicktime app.  We have a demo in this video clip.

Andy Plesser, Executive Producer

February 05 2010

17:31

Beet by the Bay: Panelists Announced for Roundtable Event @CBS Interactive on 2/24

Will 2010 be the year when online video becomes mainstream in the media business? Will marketers move television budgets online? What are the metrics of success for the emerging medium?

These are some of the topics which will be explored at the Beet.TV Online Video Executive Roundtable event on February, 24.

We have an outstanding line-up of industry leaders who will participate in a two-hour panel conversation co-moderated by Kara Swisher and myself. 

Brian Buchwald, EVP, NBC Integrated Local Media
John Evershed, Co-founder and CEO, Mondo Media
Karin Gilford, SVP, Online Media, Comcast Interactive Media
Jeff Jordan, Product Manager, Video Analytics, Omniture
Jayant Kadambi, Co-founder and President, YuMe
Bismarck Lepe, President of Product Strategy, Ooyala
Jim Louderback, CEO, Revision3
Keith Richman, CEO, Break Media
Grant Ries, Chief Revenue Officer, BlueKai
Marc Ruxin, EVP, Chief Innovation Officer, Universal McCann
Anthony Soohoo, SVP, Entertainment & Lifestyle, CBS Interactive
Jennifer Taylor, Director, Flash Content Creation + Distribution, Adobe
Tania Yuki, Director, Product Management, comScore

The event will be streamed live from the San Francisco offices of CBS Interactive.  You can catch it on Beet.TV from 4-6 p.m. PT and afterward on-demand. Please tune in!

Special thanks to our presenting sponsors Ooyala and YuMe for making this all possible.

Joining us on the panel will be our very own senior producer Daisy Whitney who did this promotional piece.

Next Stop London!

Our next event will be in London on March 8, live from the offices of the Guardian.  Thanks to Brightcove for sponsoring this one!  Details to follow.

Andy Plesser, Executive Producer

Ooyala_light_300dpi Yume logo

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