Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

September 01 2010

20:00

SULBERGER VERSUS MURDOCH: IT’S THE (DIRTY) WAR!

05hacking-span-articleLarge

First, The Wall Street Journal confronted The New York Times.

So today Sulzberger launched his first main assault to Murdoch in his own British market.

With Tabloid Hack Attack on Royals, and Beyond, a 6,00- word story written by Don Van Natta Jr., Jo Becker and Graham Bowley, three big guns of The New York Times, Sulzberger tries to destroy the reputation (?) not of the News of the World, the Sunday gossip tabloid of News Corporation, but the reputation of Rupert Murdoch as owner of this popular paper.

The war is here.

My only question is this:

Why British newspapers, magazines, radio, television, blogs… didn’t cover the story in such a powerful way?

The New York Times is again the “solo” paper producing first class real investigative reporting.

A lesson hard to learn by other more complacent rivals.

(Picture by Lewis Whyld/Getty Images)

March 09 2010

09:02

Media Release: Social networks to fall under Advertising Standards Authority’s remit

The Advertising Standards Authority (ASA) could see its remit extended to cover marketing activity on companies’ websites and social networks, it was announced yesterday.

Says the Advertising Association’s (AA) release, which can be downloaded at this link:

The Advertising Association (AA) has submitted the industry’s recommendations to the Committee of Advertising Practice (CAP), for the extension of the non-broadcast Advertising Code in digital media, which will be administered by the Advertising Standards Authority (ASA). This landmark move for advertising self-regulation seeks to address societal concerns and will increase protection for consumers and children.

Marketing communications activity in paid-for space online is already covered by ASA. But the extended remit could come into force by Q3 2010.

A release from the ASA states:

Currently, the ASA’s online remit covers paid-for marketing communications such as pop-up and banner ads, paid-search and viral ads. However, nearly two thirds of the complaints that we receive about online marketing activity are not presently covered by the code. The proposed extension of our remit will plug this regulatory gap, ensuring that consumers enjoy the same level of protection on websites as they do in paid-for space.

Similar Posts:



Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl