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March 16 2010

22:13

Bunchball Lengthens Viewer Engagement with Site-Specific Gaming

Want to know what new media players to keep an eye on? The marketing technology firm Bunchball is generating major buzz in the media and advertising business for its tools and services centered on engagement.

In this week's New Media Minute, I share details on why advertisers, TV networks, and media companies are turning to this firm to deepen customer loyalty and the time consumers spend with their brands and programs. Also, this episode features a sneak peek at a new video suite from a company called Coincident TV that combines social media, video, and e-commerce.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

Don't be the product, buy the product!

Schweinderl