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February 02 2010

15:45

Twitter to Release Media Developer's Platform, Introduce Measurement Tools This Year

Having struck media partnerships with MTV, Current, and the recent Hope for Haiti Telethon, among others, Twitter has a full plate this year, according to my interview with the company's executive Chloe Sladden.

She's the director of media partnerships at Twitter and I was fortunate to interview her in a one-on-one NATPE panel last week in Las Vegas. We spoke afterward for the New Media Minute about two key areas Twitter is focused on this year -- developing a set of best practices for media companies and improving measurement analytics for Twitter. A longer interview with Sladden will follow later this week exclusively here on Beet.TV.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

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