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July 18 2011

19:29

The next big thing - 10 reasons why Google+ (Plus) is not an option it is a MUST

Forbes :: First off, if you’re immediately thinking, “The LAST thing I need is to figure out yet another social network,” you’re totally right. This is the last thing you need. However, if you were fortunate enough to be a marketing executive back in 2007, and you said that about the transition from MySpace to Facebook, then you know what happened to people who didn’t surf the new wave instead of riding the one that petered out. Chris Brogan spent over 250 hours on our behalf and found 10 compelling reasons why you have to look at Google+.

[Chris Brogan:] If people are asking for what the next big thing is for online marketing, mobile marketing, digital communications and social media, (Google+) this is certainly my pick for 2011.

Continue to read Chris Brogan, blogs.forbes.com

February 23 2010

10:30

Chris Brogan: “Journalism is not publishing” or a response to AOL

New media marketer Chris Brogan points out that recent reports of AOL’s plans to massively expand its journalistic staff  and output, and concerns that this will have a negative impact on the journalism industry need to be put in perspective.

Publishing and journalism aren’t the same, says Brogan. What AOL is trying to do and what it’s audience wants is different from ‘hard journalism’:

Journalists seek to create compelling information that is helpful and news-worthy.

Publishing seeks to push more product, deliver higher circulation value, and create more value for sponsors/advertisers/money-holders.

Publishers need content creators of some stripe to do what they do. Journalists don’t need publishers, but publishers pay, so that’s a decent place to connect with an audience and be paid.

But never confuse the two.

Full post at this link…

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