Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

August 22 2012

07:54

Condé Nast booms overseas: Secret to its success?

AdWeek :: Condé Nast's Dolce Vita - The publishing empire's low-budget approach is booming overseas. Is this the future for the U.S.?

"The secret to its success" - A report by Lucia Moses, www.adweek.com

Tags: Condé Nast

August 20 2012

19:36

Condé Nast invests in digital advertising company Flite

Media Decoder :: Condé Nast, the high-end magazine publisher, will announce on Monday that it is joining the cloud. The company will go from being a client of the digital advertising company Flite to owning about 11 percent of it.

A report by Tanzina Vega, mediadecoder.blogs.nytimes.com

Tags: Condé Nast

August 09 2012

16:54

Sarah Chubb named president of Gilt City

Business Insider :: Sarah Chubb, the former president of Condé Nast Digital and a powerful digital media mogul, has joined Gilt City as its president. Chubb will be responsible for Gilt City's strategy and operations. She'll report to Gilt Groupe's president, Andy Page.

A report by Alyson Shontell, www.businessinsider.com

Tags: Condé Nast

July 30 2012

15:59

Condé Nast CTO Joe Simon on the company's new digitally-focused strategy

FolioMag.com :: When Condé Nast’s Bob Sauerberg was elevated to president of the company in the summer of 2010, a major transition began that focused on digital connectivity and technology development. To build (or rebuild, in this case) the infrastructure necessary to support that transition, Sauerberg hired Joe Simon into the newly created position of CTO. Simon notably came from outside the publishing community where he was CTO at Viacom.

A interview by Bill Mickey, www.foliomag.com

HT: Nieman Lab

Tags: Condé Nast

February 27 2012

07:18

Condé Nast plans to digitize archives for tablet long tail

paidContent :: In music, celestial jukeboxes like Spotify replace vinyl and CDs with unlimited back-catalogue access. Could magazine publishers grant their subscribers the same digital privilege? “Very much so. It’s on our agenda,Condé Nast UK digital director Jamie Jouning tells paidContent.

The interview - Continue to read Robert Andrews, paidcontent.org

Tags: Condé Nast

August 02 2011

20:28

1.3pc of total print circulation - breaking down Condé Nast's digital sales

AdWeek :: Magazine subscriptions became available on the iPad this spring, and the first meaningful set of results are out, with Condé Nast announcing that it’s drawn 242,000 digital customers through Apple’s iTunes store in the six weeks since it introduced iPad subs. Condé Nast said the results were better than expected in many cases. But a breakdown of the numbers shows it may be too early to pop the Champagne. The digital editions are a tiny amount—1.3 percent—of Condé Nast’s total print circulation, which stood at 18.6 million at the end of 2010.

Lucia Moses on Twitter: @lmoses

Continue to read Lucia Moses, www.adweek.com

July 26 2011

09:30

Sidestepping Apple: from Amazon to Condé Nast, companies rethink app strategies

Wired :: We all knew that once Apple starting enforcing new rules for in-app purchases, it would change how media companies do business on the iPhone and iPad. Now, we’re beginning to see just what that looks like for companies trying to avoid giving a 30% cut to Cupertino.

Continue to read Tim Carmody, www.wired.com

July 25 2011

09:12

Flipboard kicks off its first advertising program with Condé Nast

paidContent :: David Kaplan, paidContent, reports that users who follow The New Yorker magazine’s Twitter and Facebook stream through iPad social reader Flipboard will start noticing advertising as part of the mix. The ads, beginning with a campaign by American Express, are part of a deal with the magazine’s publisher, Condé Nast, which will be working with Flipboard on ads for Wired and Bon Appétit and other titles over the course of the year.

The changes - continue to read David Kaplan, paidcontent.org

July 23 2011

06:52

Khoi Vinh, ex New York Times: iPad readers don't want replicas, a print-centric approach is wrong

Betabeat :: For this week’s cover story about Condé Nast’s struggle developing for the iPad, Betabeat had the opportunity to talk to Khoi Vinh, former Design Director for NYTimes.com. On his widely-read design blog, Subtraction, Mr. Vinh has repeatedly expressed his skepticism toward publishers like Condé Nast and Hearst and software companies like Adobe for thinking that what iPad readers want is a magazine replica app that takes a print-centric approach to tablet design. 

What's the best approach to iPad design?

Continue to read www.betabeat.com

July 21 2011

18:52

Advertiser count - Condé Nast and Adobe try to get a handle on digital mag metrics

paidContent :: While it may be exciting for advertisers to try out out an interactive ad in a digital magazine, at the end of the day, they just care about the numbers. With that in mind, Condé Nast and its digital magazine partner Adobe offered a unspecified group of “key advertisers” a look at some new metrics designed by the software company’s analytics unit, Omniture, that promises to show levels of distribution, audience exposure and engagement. The announcement comes as magazine publishers have been struggling with how far to go in terms of developing digital issues of their magazines.

More metrics mentioned and explained in David Kaplan's article are: total digital circ, total issue readers, total ad readers, total number of exposures per ad, average number of times reader views a specific issue, average time spent with tablet issue.

Continue to read David Kaplan, paidcontent.org

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl