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November 10 2009

16:17

How to "Crush It" Like Gary Vaynerchuk: Follow Your Passion Now

Executives and employees alike at digital startups, media agencies, and television networks should still build their personal brands.

That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star, and now New York Times bestselling author. In his latest book "Crush It," Gary evangelizes his philosophy on how to build your own brand equity. But how can you "crush it" when you work for a TV network, advertising agency or media firm?

I caught up with Gary at a recent book event and asked him that question for the New Media Minute. He shared his thoughts on how employees can get executive buy-in to the "crush it" philosophy.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

Don't be the product, buy the product!

Schweinderl